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You will eventually bow down to me and offer up your life. So lay down like a good dog and your death will be swift.

This world was made for me.

Naraku is consistently portrayed as incredibly cruel and manipulative, using others to satisfy his own interests and taking great sadistic delight in destroying the bonds and lives of others, such as when he tricked Inuyasha and Kikyō into thinking they had betrayed each other, causing them to fight. He rarely took responsibility for any of his actions, often twisting the details to make it seem like others were to blame, such as when he mocked Inuyasha and Kikyō for not trusting each other enough to see through his deception. While highly intelligent and cunning, he became too conceited and ostentatious at times, especially when he obtained any new power. His overconfidence got himself cornered many times, such as when Inuyasha's Red Tessaiga broke his barrier for the first time, leaving him entirely shocked. Naraku had a cowardly streak too, and often fled from a battle when his foes had turned the tables on him.

Above all else, Naraku was power-hungry and self-obsessed, desiring only power and sheer dominance over others. He bore nothing but contempt and disgust towards all other beings and considered himself superior in every aspect, which can be noted in almost all of the sarcastic remarks he made; especially towards Inuyasha and the humans, despite being a hanyō himself. It became Naraku's sole occupation to cause as much pain and misery to humans and yōkai alike as possible, such as when he placed the Wind Tunnel curse on Miroku's grandfather, which later passed on to his father and Miroku too, or using a shard of the Shikon Jewel to brainwash Sango's brother Kohaku, forcing him to do his bidding.

Naraku also appeared to lack the ability to understand bonds such as love, best displayed when he was unable to understand why, no matter what he forced the brainwashed Kohaku to do, Sango simply refused to kill him. Naraku frequently tried to get rid of his human emotions under the belief that they only held him back.

However, Kagome eventually pointed out that he actually could understand human bonds more than he let on, as he couldn't have done all the horrible things he did if he didn't understand what it was like to have a bond with someone and the pain of seeing love broken. Furthermore Naraku's hatred was motivated by his own jealously; Naraku couldn't bear to see people indulge in mutual loving relationships while he himself had no-one and thus sought to destroy the happiness of others to feel better about his own loveless existence.

That critical quality of Naraku's was what differentiated him from a true psychopath, as psychopaths have no emotional attachments to others whatsoever, while it was the human Onigumo's lust and love for Kikyo that was at the core of his motivations for his actions from the beginning of his existence as a hanyo. "I will destroy any and all who stand in my way. Be prepared world for I am reborn. The darkness is coming and I am leading it."

Is what he had said before being defeated. Yet by some mystical force he had been drawn back. Given a second chance. All the evil he had been had been erased. All that made him evil was no longer there. His new goal in life was to try to make things right. Though his past of death and carnage would make this almost impossible. Yet he intends to try but his personality is hard for him to change.